Rip Curl remains a company built by surfers for surfers, and we have been market leaders in surfing for over 50 years. The brand endeavour to make the best products, run the best events, support the best athletes, deliver the best customer service, communicate the best brand message and have the best crew of people. This helps Rip Curl hold a vision of being regarded as The Ultimate Surfing Company.

Surfing is still a under developing sport in China, the community is small but growing. BoardJoy is the first company in China seriously invest on water sports, and make Rip Curl get connected with local community. We opened the very first surfing brand T-Mall shop in China:

Rip Curl天猫旗舰店

SharpEye’s head shaper Marcio Zouvi, began his shaping career in the late 80’s with Californian influences like Rusty, Linden and Al Merrick. SharpEye’s focus is on high performance shortboards designed with progressive surfing in mind to allow surfers to raise the bar. Now, many state teams’ aesthetes are equipped with SharpEye surfboards. It is considered to be the top Choice for top riders in China.

Gray Snowboards was established in 1998 by start-up members who were inspired by Surfing and Skateboarding to materialize snowboards with solid riding feel. Its unique and excellent R&D capability have driven the company to be well-known as high-performance snowboard brand. Outline mold of all gray snowboard has a unique design and even camber arc is originally designed. BoardJoy helped Gray becoming one of the most popular Snowboard Brand in China, and established a retailing network over 40 shops across China. Almost all the tier 1 free carving riders in China has joined Gray Snowboards. The success of Gray Snowboards in Chinese snowboard industry is phenomenal.

Oxess is a Swiss-based winter sports equipment manufacturer of snowboards and skis that has come a long way since its simple beginnings in 1993. From garage production to a highly customized manufacturing system that has all it takes to win medals. With commitment to excellence in every aspect of its products, from the materials used to the hand-built manufacturing process, Oxess has established itself as a premium sports equipment industry player. BoardJoy supplies several Professional team in China in Parallel Giant Slalom, we also supplied Chinese National Alpine Snowboards team in 18/19 season. At the same time, we also utilize the customization feature of Oxess, customizing soft boot carving boards for Chinese customers.

United Shapes exists to enrich the snowboard experience and culture. We believe immersing ourselves in the mountains transforms us, humanizes us, heightens our senses and strengthens our connection with nature. Our premium, aspirational shapes inject wonder into every turn, opening the door to progression and fulfillment. We embrace simplicity: the art of the turn, the stillness of the forest, the surrealism of the high peaks. Expression, flow, experience. This is our core. BoardJoy established several permanent test riding points in Altay, which is the only area in China that has big mountain and deep powder. Many local riders in Xin Jiang joined United Shapes helping us to explore the potential of this brand in China.

The structure of the glove consists of three layers. It is an outer material, the part of the surface that comes into direct contact with the snow; a liner material, the part inside the glove that comes into direct contact with the hand, and an insert film sandwiched between the two materials. In fact, this insert film, which is never seen directly, is the lifeblood of the glove. You are tasked with the difficult task of blocking moisture from getting wet on the outer material and seeping through the seams of the fabric, while at the same time escaping the sweat generated inside the glove. Ashram uses GORE-TEX insert film, which is the best insert film, for all snow globes except LUMBER.

After bringing Ashram Gloves in China, BoardJoy has made a selling record of 10,000 pairs anually in China. And made Ashram rated the NO.1 premium snow glove brand. And popularize the slogan: Hermes of Snow Gloves (滑雪手套中的爱马仕).

Founded in 2004, SmoothStar is the number one surf trainer of choice for hundreds of thousands of surfers and surf coaches worldwide. Developed by experienced surfers, we are dedicated to the development and improvement of surfers from beginner to advanced, through to the highest level of professional surfing. We are passionate about developing innovative products to help surfers perfect their skills out of the water so they become better in the water. BoardJoy brought Smoothstar into Chinese market in 2020. And soon made Smoothstar the most popular surf-skate brand in China. #77 is the most desired surf-skate model for Chinese customers, and our Dou Yin(Tik Tok in China) shop for Smoothstar ranked #1 in surf-skate category.

MUTUARMOUR is not just a protective gear now, but also a commitment to our snow sports experience. Every improvement is aimed at making you feel more confident and secure in the snow capped mountains. Whether you are a beginner or an experienced Rider, MUTUARMOUR’s annual major upgrades and new product categories will bring you more choices and more fun. BoardJoy helped this domestic brand build it’s retailing network, and Tik Tok Live Shop, make Mutuarmour the NO.1 protection gear in China. Visit our

MUTUARMOUR天猫旗舰店